This position is for an Account Director in the Events Services industry. The successful candidate will be responsible for maintaining and expanding an existing key client relationships and formulating and driving new sales initiatives.

Client Details

The Live Group are a global Events & Communication agency – they are at the forefront of revolutionising the communications, engagement, and events sectors.

With an impressive legacy spanning over 47 years, we’re not just adapting to change; we’re driving it, setting the gold standard for the industry. Our mission is to transform the landscape of communications and events, empowering our clients to do things others cannot.

Our team is not just a workforce; it’s a community of client-centric professionals dedicated to getting things done. We value the art of communication as much as the science of engagement, and we bring this ethos to every project we undertake. Here, you won’t just be another cog in the wheel – you’ll be a key player in a collaborative environment where your insights are valued, your contributions are recognised, and your professional development is a priority.


As the Account Director, you will play a pivotal role in driving revenue growth from an existing relationship with a key client. Your primary responsibility will be building on an already fruitful relationship in order to ensure the company’s revenue objectives are met and exceeded year on year. You will be responsible executing strategic plans to identify and secure new business opportunities, build strong relationships with key stakeholders, and drive revenue generation. This role requires a dynamic and results-driven individual with exceptional commercial acumen and a proven track record in business development and account management.

Your responsibilities will include:

  • Client Relationship Management
    • Build and maintain a strong relationship with a major existing client, understand their business needs and objectives.
    • Serve as the primary point of contact for the client, ensuring maximum satisfaction and that any/all concerns are addressed promptly.
  • Revenue Growth
    • Develop and implement strategies to up-sell and cross-sell services.
    • Identify new revenue opportunities withing the client account and collaborate with the sales team to close deals.
    • Be responsible for meeting/exceeding new revenue quotas as set out by the Head of Sales.
  • Strategic Account Planning
    • Conduct thorough account assessments to understand client the client’s goals, challenges, and growth opportunities.
    • Develop and implement strategic account plans to maximise revenue potential.
  • Sales Leadership
    • Collaborate with the sales team to identify and pursue new business opportunities.
    • Lead sales presentations, negotiations, and the overall sales process.
  • Forecasting and Reporting
    • Analyse sales data and market trends to forecast revenue and identify areas of improvement.
    • Prepare regular reports for management, detailing sales performance, client feedback, and revenue projections.
  • Cross-Functional Collaboration
    • Work closely with other departments, including marketing, product development, event delivery teams, and customer support, to ensure a unified approach to meeting the client’s needs and revenue goals.
  • Contract Management
    • Negotiate and finalise contracts, ensuring favourable terms for both the client and the company.
    • Collaborate with legal and finance teams to ensure compliance and risk mitigation.


The successful Account Director applicant will have the following:

* Proven experience in business development or revenue generating account management roles, preferably within the communications industry (ability to sell a service).

* Exceptional communication, negotiation, and relationship-building abilities.

* Demonstrated success in driving revenue growth and securing new business opportunities.

* Strategic thinker with a data-driven and results-oriented approach to decision-making.

* Excellent organisational and time management skills, with the ability to prioritise and manage multiple initiatives simultaneously.

* A positive thinker, you are the kind of individual who constantly challenges yourself to exceed expectations and is not easily deterred from achieving goals.

* Experience in successful strategic planning, execution and the ability to accurately forecast revenue.

* Strong verbal and written communication skills and excellent in delivering presentations.

* Proven track record in winning new business and maintaining relationships.

* Improving relationships with both internal and external stakeholders.

* Leads seeking out/developing new or current business relationships.

* Lead any client RFP/QBR/ABR process.

* Excellent interpersonal & administration skills.

* Excellent processing & time management skills.

* Proficient in Microsoft Excel, Word & PowerPoint.

* Driving success via using initiative, determination & persistence.

* Previous working knowledge of a CRM system (ideally Salesforce).

Job Offer

  • A competitive salary of £65,000 – £80,000 per year (depending on experience) + commission
  • An opportunity to work in a thriving tech-driven event service environment.
  • A positive and encouraging work environment.
  • Opportunities for career progression and professional development.
  • Fantastic benefits package

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